Founded in 1988, New Leaf has been invested by Shanghai Electric Industrial Company and Southern Electric Investment Development Co., Ltd. New Leaf consists of three corporations which are Shanghai Xinyi Electrical Circuit Equipments Co., Ltd., Shanghai Chuanye Electronic Technology Co., Ltd. and Shanghai Minyi Electrical Circuit Equipments Co., Ltd. New Leaf is one of the pioneers of electrical circuit equipment industry in China. New Leaf takes "high-tech, high-quality, high level of service and striving for an international brand" as development strategy. We are always devoted to R&D and manufacturing based on the core technology of insulating materials, special cables, special wires and ancillary equipment. In Chinese electrical circuit industry, New Leaf has become a high-tech enterprise integrating the R&D of core technology, professional manufacture and global marketing together.

In the 21st century, New Leaf relies on the backup force of strong R&D capabilities, supported by an excellent international management team, and accelerates the speed of industrial expansion. We specialize in forming wires, cables, high and low voltage insulated overhead lines, power supply equipment, ACSR, bare copper wires, electrical round aluminum poles and GPX triple insulated wires (B class / F class).

New Leaf has numerous self-owned intellectual properties and product patents. New Leaf has a professional and highly-qualified R&D team led by Doctors. Furthermore, we actively follow and learn the latest information throughout the world. We have established a complete and efficient product development system in product industrial design, insulating material design, mold design & manufacture as well as surface treatment. New Leaf maintains a leading position for new product development among all competitors in China.

New Leaf is the first enterprise in the industry to use ERP system which lays a solid foundation for our continuous and fast development. New Leaf has a number of flow production lines with automatic chip mounters and advanced production testing devices. We never stop improving ourselves from R&D to production. High quality is always what New Leaf pursues.

New Leaf has passed ISO9002 quality system certification, electrical product certification, ISO9001:2000 certification, ISO14001 International Quality Environmental Management System certification, American UL certification and Green Environmental SGS and TUV certifications. We have got the wire and cable production licenses. Since our establishment, New Leaf has been awarded the honors as "Advanced Unit of Zone" and "AA-level Attention Contract and Trustworthy enterprises". Our GPX triple insulated wires have been awarded as a patented product. Our products are applied to "863" National Science and Technology Project.

New Leaf insists on the tenet of "quality first, Person-oriented, Technology Innovation, Casting high-level production, Self-esteem, Self-improvement, Development, Advance bravely, Create first-class enterprises" to provide users with the comprehensive services. New Leaf hopes to cooperate and create mutually beneficial cooperation with all employees, business communities and users!